SMS data rises as a key player in modern financial insights. Its unique benefits and departure from direct bank data offer inclusivity and enhanced understanding, revolutionising financial analysis and data collection. With the rise of technology and innovative approaches, there’s a significant opportunity to address access to financial products. One such innovative solution is the use of SMS data to power financial inclusion.
Our report takes a deep dive of better understanding SMS data, and why it’s still valuable to be using USSD services in South Africa.